Jennifer Grucza

I’m very impressed with Google Adwords. They make it so easy for anyone to instantly advertise anything, and how much it costs is entirely up to you!

You see, for my Dad’s birthday, I decided to help him boost traffic to his website by setting him up with Adwords.

The management interface isn’t quite perfect, in my opinion, but it still makes it remarkably easy to advertise your site. Whenever you want, you can go in and play with different keywords, cost-per-click amounts, and your daily budget. And of course, there’s writing the ads themselves. Even more fun than configuring the ads are seeing the results - which keywords yield the most clicks? What cost-per-click do you need to get a good position?

Of course, DigitalAdvisor (where I work) has been using Google advertising for some time now, but I haven’t been involved with that side of things. It’s pretty cool to get it up and running myself.

This entry was posted on Thursday, January 6th, 2005 at 6:38 pm and is filed under Web Development. You can follow any responses to this entry through the RSS 2.0 feed. Both comments and pings are currently closed.